Dynasty Playbook was founded by The Employee Benefit Coach after decades of witnessing unethical, confusing, and costly practices in the group health plan market. Enough was enough—so we set out to make employee benefits truly transparent for everyone.

Three entrepreneurs—experts in Benefits, Finance, and Technology—joined forces with one purpose: disrupt the old brokerage playbook so dramatically that true transparency becomes the norm. We believe every employer, employee, and family deserves the truth about what they get and what they pay, with no games or hidden agendas.

We back our words with action. That’s why “Ask the AI Coach” is front and center—a proprietary AI delivering instant, actionable answers with a level of expertise that leaves generic AIs in the dust.

We’re here to empower GMs, owners, and teams to finally win the employee benefits game—with complete clarity and confidence. Check out the Playbook. See the difference.